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K-BEAUTY Q&A›GUIDE 50

Korean beauty words and expressions

20 common questions on this topic, answered.

Q&A
20 questions
CHECKED
Fact-checked
UPDATED
2026-11-15
01What does 'mulgwang skin' mean?
Mulgwang, literally water glow, describes skin that looks moist and softly luminous, as if it holds water. It refers to a hydrated sheen rather than greasy shine. The term appears often in cosmetics ads and makeup tutorials, and it also names makeup styles that highlight moisture and radiance.
02What kind of skin is 'kkul skin'?
Kkul means honey, and kkul skin is a compliment for skin that looks smooth and glowing, like honey. People use it casually when a friend or celebrity has great-looking skin. Similar expressions include porcelain skin and baby skin, which also describe a smooth, healthy-looking complexion.
03What does 'ssaeng-eol' mean?
Ssaeng-eol is a casual word for a face without makeup. It comes from a shortened, emphatic form of saeng eolgul, meaning raw face, and shows up in phrases like a bare-face reveal on social media and TV. In more formal settings, the word minnat is a safer choice.
04What do 'hwajangbal' and 'jomyeongbal' mean?
The suffix bal in casual Korean means getting an effect thanks to something. Hwajangbal is looking different thanks to makeup, and jomyeongbal is looking good thanks to lighting. People often use these as jokes, but saying them about someone else can come across as rude, so use them carefully.
05What do 'gicho' and 'saekjo' mean?
In Korea, gicho cosmetics are skincare products such as toners, lotions, essences, and creams that care for the skin. Saekjo cosmetics are color makeup products like lipstick, eyeshadow, and blush. Stores are often divided into these two sections, which makes the words handy when shopping.
06What does 'skin' mean as a Korean product name?
In Korea, the word skin commonly refers to toner, the watery liquid you apply first after washing your face. Skin lotion can mean toner and lotion together as a set. Because it differs from the English word skin, it is one of the terms visitors most often find confusing in Korean stores.
07What does 'gakjil' mean?
Gakjil means dead skin cells on the surface that flake or lift. You will see it often in product descriptions such as gakjil removal or gakjil care. When Koreans say gakjil has come up, they mean the skin looks flaky, white, and dry, usually on the face, lips, or heels.
08What does 'trouble' mean in Korean beauty talk?
In Korean beauty language, trouble is a catch-all word for skin problems such as acne, pimples, or redness. Saying trouble has come up means something has broken out on the skin. If the problem is severe or long-lasting, it is a good idea to consult a dermatologist.
09What do 'pibu gyeol' and 'mogong' mean?
Pibu gyeol means skin texture, the smoothness or evenness of the surface, and saying someone's gyeol is good is a compliment about smooth skin. Mogong means pores, the tiny openings where hair and oil come out. Product descriptions often pair them, as in texture smoothing and pore care.
10What does 'sokgeonjo' mean?
Sokgeonjo, meaning inner dryness, is a Korean expression for skin that looks oily on the surface but feels tight because it lacks moisture underneath. It is often used together with subuji, short for dehydrated oily skin. These are everyday and cosmetics terms rather than medical diagnoses.
11What is the difference between 'chokchok' and 'santteut'?
Chokchok describes a moist, supple feeling where the skin does not dry out, while santteut means light, fresh, and non-sticky. Both words appear constantly in product reviews and descriptions of texture. People with oily skin often look for products described as santteut, while dry skin types tend to prefer chokchok.
12What do 'ballimseong' and 'milchangnyeok' mean?
Ballimseong describes how smoothly and evenly a product spreads on the skin, and milchangnyeok means how well it adheres afterward without lifting or caking. Both terms show up a lot in reviews of foundations and cushion compacts. When both are good, makeup is considered to stay neat for longer.
13What is a 'cushion' product?
A cushion is a compact case holding a sponge soaked with liquid foundation or sunscreen, which you pat onto your face with a puff. It is easy to carry and widely used in Korea, and it is often introduced as one of the product formats most associated with K-beauty around the world.
14What is 'aegyo-sal'?
Aegyo-sal is the Korean term for the small, plump area right under the eyes that puffs up when you smile. Because it can make the eyes look like they are smiling, some makeup styles highlight it with lighter shades. It is different from under-eye bags or dark circles.
15What do 'tone-up' and 'tone correction' mean?
Tone-up means making the skin look a shade brighter temporarily, while tone correction means evening out differences such as redness or dullness. These phrases mainly appear on makeup bases and sunscreens, and they describe a cosmetic effect on appearance, not a change to your natural skin color.
16What do 'insaengtem' and 'jaegumae' mean?
Insaengtem is short for life item and means the best product someone has ever used. Jaegumae means repurchase, buying a product again after finishing it, and reviewers use it to show satisfaction. These reflect personal experience, though, so check whether a product suits your own skin.
17What does 'home care' mean in Korean beauty?
Home care refers to skin and body care you do yourself at home instead of visiting a salon or clinic. It includes sheet masks, self-massage, and home beauty devices. If you use a device, follow the instructions carefully and stop if your skin reacts badly.
18What is 'Olyoung' short for?
Olyoung is a nickname for Olive Young, a large Korean health and beauty retail chain. It is used casually, especially by younger people, in phrases like let's go to Olyoung or the Olyoung sale. Shortening the names of frequently visited stores like this is very common in everyday Korean.
19What basic Korean phrases are useful in a beauty store?
Handy phrases include teseuteu hae bwado dwaeyo for asking whether you may test something, geonseong pibu-e majneun geo isseoyo for products suited to dry skin, and igeo dareun saek isseoyo for other shades. Bongtu juseyo asks for a bag, and yeongsujeung juseyo asks for a receipt. Speaking slowly is perfectly fine.
20What do 'mingamseong', 'geonseong', 'jiseong', and 'bokhapseong' mean?
These are skin type words often printed on Korean cosmetics. Mingamseong means sensitive skin that reacts easily, geonseong means dry skin, jiseong means oily skin, and bokhapseong means combination skin with both dry and oily areas. Look for them on packaging when choosing products for your skin.

Compiled by the KOREA WAVE NEWS editors. General information only; consult a dermatologist or doctor about skin conditions, procedures or pregnancy, and check official notices for rules and stores.