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K-BEAUTY Q&A›GUIDE 22

Men's grooming in Korea

20 common questions on this topic, answered.

Q&A
20 questions
CHECKED
Fact-checked
UPDATED
2026-11-15
01Do Korean men really use skincare?
Yes, many Korean men follow a basic routine of cleansing, moisturizing and sunscreen. Stores often have dedicated men's sections and all-in-one products aimed at male shoppers. How much each person does varies widely, and there is no rule that a routine must include many steps.
02Where should a man start with skincare?
Start with three basics: a gentle cleanser, a lightweight moisturizer and sunscreen. In the morning, cleanse, moisturize and apply sunscreen; at night, cleanse and moisturize. That simple routine covers the essentials, and you can add products for specific concerns once the habit sticks.
03Are all-in-one products for men any good?
All-in-one products combine toner and lotion functions in one step, which is convenient for busy people. They tend to suit oily skin well. If your skin is dry, an all-in-one alone may not be enough, so adding a cream can help. Adjust based on how your skin feels.
04What can I do about razor burn?
Soften your beard with warm water first and use plenty of shaving cream or gel. Shave in the direction of hair growth and replace dull blades regularly. Afterward, apply a soothing, low-alcohol moisturizer. If redness or bumps keep coming back, see a dermatologist for advice.
05Do men really need sunscreen?
Yes. UV exposure affects everyone's skin regardless of gender, so applying sunscreen before going out is a good habit. If you dislike a sticky feel, try lightweight gel or fluid formulas without a whitening tint. Reapply during long periods outdoors for consistent protection.
06Do Korean men wear BB cream?
Some Korean men use a light BB cream or tone-up cream to even out their complexion. The goal is usually a natural look, so they choose a shade close to their skin and apply only a small amount. It is purely a personal choice, and you should cleanse thoroughly at night if you wear it.
07How should men groom their eyebrows?
Keep your natural brow shape and simply tidy stray hairs between and under the brows. Use a small brow razor and scissors to trim long hairs, and avoid making the brows too thin. If you are unsure, have them shaped once at a salon or barbershop and then maintain that shape at home.
08Are there barbershops in Korea?
Yes, Seoul and other large cities have many men's barbershops offering cuts, shaves and styling. Regular hair salons also commonly do men's haircuts. Services and booking methods differ from shop to shop, so it is easiest to check details and reviews on a map or booking app beforehand.
09What is a down perm in Korean men's hair?
A down perm is a treatment that flattens hair on the sides and around the temples so it does not stick out. It is very common at Korean salons for men whose side hair tends to puff up. How long it lasts depends on your hair, so ask the stylist what to expect.
10How can men manage oil and blackheads?
Cleanse gently twice a day and keep moisturizing, since stripping the skin can trigger more oil. Avoid squeezing pores with your fingers, which can leave marks or cause inflammation. Use exfoliating products only as often as your skin tolerates, and see a dermatologist if acne becomes severe.
11What should I know about beard hair removal?
Laser hair removal is a medical procedure in Korea, so it should be done at a licensed clinic after consulting a doctor. Side effects such as redness or pigment changes can occur depending on your skin, so ask for a full explanation of the risks. Foreign visitors can also check whether the clinic is registered to treat international patients.
12How should men wear fragrance in Korea?
One or two sprays on pulse points like the wrists or back of the neck is usually enough. In Korea, subtle scents are generally preferred, so go lighter in offices or on public transport. When shopping, test on a blotter first and notice how the scent changes over a few hours.
13Do men need lip care?
Lips have very few oil glands and dry out easily, so a lip balm helps everyone. A clear, unscented balm is easy to use without looking like makeup. Avoid peeling off flaky skin when lips crack badly, and see a doctor if dryness or cracking does not heal.
14How should men choose a face wash?
Oily skin often suits a cleanser with a fresher, deeper clean, while dry or sensitive skin does better with a gentle, low-pH formula. If your face feels very tight after washing, the cleanser may be too strong. Work up a good lather and wash gently instead of scrubbing.
15What is the difference between hair wax and pomade?
Wax gives a natural texture and flexible movement, while pomade suits sleek, slicked-back styles with shine. Oil-based pomades can be hard to wash out, so water-based versions are often easier for daily use. Warm a small amount between your palms and work it in from the roots.
16Do Korean men visit dermatology clinics?
It is not unusual for Korean men to visit dermatology clinics for acne or other skin concerns. Treatments affect everyone differently and can have side effects, so consult a dermatologist and get a full explanation before deciding. Avoid choosing a procedure based only on ads or online reviews.
17What grooming items should men pack for travel?
A cleanser, an all-in-one moisturizer, sunscreen, a razor and lip balm cover the basics. Carry-on liquids are subject to size limits, so travel-size containers are convenient. If you forget something, convenience stores and health and beauty shops in Korea sell travel-size products.
18How should men care for their nails?
Trim nails short and rounded about once a week, and smooth rough edges with a file. Cut hangnails with clippers instead of pulling them, which can cause small infections. Applying hand cream after washing helps prevent dryness around the nails and keeps hands looking neat.
19What should I do if I worry about hair loss?
Rather than relying on shampoos or tonics, see a dermatologist first. Hair loss can have many causes, including genetics, stress and health conditions, so a proper diagnosis matters. Shampoos marketed for hair loss should be seen only as a supporting measure, not a treatment.
20Where can I buy men's cosmetics in Korea?
Men's cosmetics are easy to find at health and beauty chains, large supermarkets, department stores, duty-free shops and online malls. Many stores have a separate men's section that makes comparing products simple. You can also tell staff your skin type and ask them to explain product features.

Compiled by the KOREA WAVE NEWS editors. General information only; consult a dermatologist or doctor about skin conditions, procedures or pregnancy, and check official notices for rules and stores.