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FASHION Q&A›GUIDE 49

Children's clothing culture

20 common questions on this topic, answered.

Q&A
20 questions
CHECKED
Fact-checked
UPDATED
2026-11-15
01What is a baenet jeogori?
A baenet jeogori is a jacket-style garment that newborns wear as their first clothing. It is usually made of soft cotton, fastened with ties instead of buttons, and sewn with the seams facing outward to reduce irritation against the skin. Many families keep one as a keepsake.
02Why do Korean babies wear 'naebok' so often?
In Korea, 'baby naebok' usually means a soft top-and-bottom set worn at home rather than underwear in the strict sense. With floor-based living and ondol heating, these sets are comfortable as both loungewear and pajamas. They come in many patterns and colors and are popular gifts.
03How are children's clothing sizes shown in Korea?
Korean children's clothing is sometimes sized by the child's height in centimeters, or by size numbers matched to height, but sizing methods differ by brand and product. Check the size chart for height, weight and actual garment measurements. Children grow fast, so many families buy one size up.
04Are there safety standards for children's clothing in Korea?
Yes. Under the Special Act on the Safety of Children's Products, clothing for children aged 13 and under must meet safety standards, and products that pass carry the KC mark. Standards cover harmful substances and the safety of cords and decorations, among other things. Check for the mark when buying children's clothes.
05Why should I be careful with cords and decorations on kids' clothes?
Long hood or waist cords can catch on playground equipment or doors and cause accidents, and small buttons or decorations can come off and be swallowed. That is why children's clothing has safety standards for cord length and decorations. Re-sew any loose buttons right away.
06What should children wear to daycare in Korea?
Choose clothes that make play, naps and bathroom trips easy. Elastic-waist trousers that children can pull on and off themselves and comfortable tops are common. Many daycare centers ask parents to send spare clothes and to label items with the child's name.
07Do kindergartens and daycare centers have uniforms?
Some institutions set uniforms, gym clothes or matching event T-shirts. On picnics or field trips, children may wear the same outfit so teachers can spot them easily. Whether there is a uniform and how to buy it depends on each institution's guidance.
08How do I choose sizes when gifting children's clothes?
Children grow quickly, so many people buy one size larger than the child currently wears. Think about the season too: if the clothes will fit in a few months, pick something suited to that season. Including a gift receipt or exchange information is considerate.
09Do Korean children wear rash guards for swimming?
Yes. In Korea, many children wear rash guards that cover the arms and torso as swimwear, since they block sun and help protect skin during water play. A hat is a good addition outdoors, and for indoor pools, check the swim cap rules.
10How should children dress in winter?
Dress children in several thin layers so you can add or remove clothing as they move between indoors and outdoors. Korean indoor heating is warm, so layering works better than a single thick outfit. Hats and gloves help protect against the cold outside.
11Do children wear indoor shoes at daycare?
At many daycare centers and kindergartens, children go barefoot, wear socks or use indoor shoes inside. Where indoor shoes are required, light pairs with non-slip soles are common. Rules vary by institution, so check the enrollment guide. Writing the child's name on indoor shoes helps prevent mix-ups.
12How should I wash children's clothes?
Many families use mild detergent for children's clothing and rinse thoroughly, keeping sensitive skin in mind. Some also wash new clothes once before the child wears them. Washing methods differ by fabric, so check the care label. Turning decorated clothes inside out and using a laundry net helps protect them.
13Is there an area in Seoul with many children's clothing shops?
Namdaemun Market in Seoul is well known for its cluster of children's clothing arcades, where you can compare many shops in one place. Some stores focus on wholesale, so check in advance whether they sell retail and confirm their operating information.
14What should children have for the rainy season?
Prepare a child-sized raincoat, rain boots and a small umbrella. Brightly colored raincoats are easier for drivers to see on rainy days, which helps with safety. Pack spare clothes and socks so children can change if they get wet. A raincoat slightly larger than the child's size is easier to put on.
15Have colors and designs for kids' clothes become more varied?
Yes. Instead of dividing colors by gender as in the past, more families let children choose the colors and designs they like. Neutral colors that are easy to hand down to siblings are also popular, and clothes showing children's tastes, such as character prints, are widely worn.
16Why do parents label children's clothes with names?
At daycare, kindergarten and school there are many similar clothes and items, so they are easily lost or mixed up. Institutions often ask parents to write names inside clothing or attach name labels. Iron-on name stickers are commonly used. Choose labels that will not wash off easily.
17How should children dress for picnics and field trips?
Dress children in comfortable clothes and sneakers they can walk and run in. Add a hat on sunny days and a light jacket on cool ones. If the institution sets a group outfit or supply list, follow its guidance. Comfortable shoes are especially important for long walks.
18Do people give clothes on Children's Day?
Children's Day falls on May 5 every year and has become a day for giving children gifts in Korea. Along with toys, many families give clothes or shoes. When choosing clothing, picking something suited to the coming summer weather is practical.
19What should I watch for when buying kids' clothes from overseas sites?
Children's clothing bought directly from abroad may not have gone through Korea's children's product safety standards and KC certification. Sizing also differs by country, so always check actual measurements. Returns and exchanges can be difficult, so review the seller's policy in advance.
20Can I exchange or return children's clothes?
Most stores and online shops allow exchanges or refunds within a set period if the item is unworn. Keep the tags on and hold onto the receipt. Sale items and underwear may have different conditions, so check the policy when you buy.

Compiled by the KOREA WAVE NEWS editors. Opening hours, exchanges and refunds vary by store, so check with each shop. Size conversions are approximate and differ by brand.