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FASHION Q&A›GUIDE 32

Couple looks and matching group outfits

20 common questions on this topic, answered.

Q&A
20 questions
CHECKED
Fact-checked
UPDATED
2026-11-15
01Do Korean couples really wear matching outfits?
Yes, matching couple outfits are a familiar part of dating culture in Korea. Some couples wear identical clothes, but these days a subtler approach that matches only colors or fabrics is more common. You will see it most on days full of photos, such as trips, amusement park visits and anniversaries.
02When do couples usually wear matching T-shirts?
Couple T-shirts are mostly worn on days when two people want to make memories together, such as trips, amusement park outings and dating anniversaries. Rather than wearing them daily, many treat them as a special-occasion event. They are popular for keepsake photos because they instantly show you are a pair.
03How can a couple match outfits without looking too obvious?
Instead of copying the whole outfit, match just one or two colors or a single type of item. For example, wear knits in the same color with different trousers, or match only your sneakers. Coordinating by color rather than pattern also looks more harmonious in photos.
04What items do couples most often match?
T-shirts, hoodies, sneakers, caps, pajamas and socks are popular choices for couple looks. In winter, some couples match scarves or padded jackets in the same color. Many start small with easy items like socks or caps before trying a full matching outfit.
05What is the '100th day' for Korean couples?
Many Korean couples count the days from when they started dating and celebrate milestones like day 100, day 200 and the first anniversary. Giving couple items as gifts or going on a date in matching outfits on these days is common. Plenty of people use apps to keep track of the dates.
06Do people wear black on Black Day?
Black Day on April 14 is known as a playful day when singles who received nothing on Valentine's Day or White Day wear black and eat jajangmyeon, noodles in black bean sauce. It is not an official holiday, just a lighthearted custom. Few people actually observe it, but it often trends on social media.
07What is a 'family look' in Korea?
A family look means family members coordinating the colors or designs of their outfits. It is popular for family photo shoots, trips, holidays and children's events, and parents and kids often wear identical pieces. Some family photo studios even ask families to decide on a color scheme before the shoot.
08Do friends match outfits too?
Yes, friendship looks are common: close friends wear the same or similarly colored outfits on trips or amusement park visits. Taking photos at self-service photo booths in coordinated outfits is a popular activity. Friends also dress alike for days like birthdays or graduations.
09Why do so many people wear headbands at amusement parks?
At Korean amusement parks, many visitors wear headbands with animal ears or character shapes. Friends and couples matching headbands and taking photos has become one of the classic ways to enjoy a day at the park. Some combine it with renting school uniforms for the full experience.
10What is the 'gwajam' Korean university students wear?
Gwajam is short for department jacket: a group jacket printed with the university and department name. Students in the same department order them together to show belonging, and they are a familiar sight on campus. Many students also wear them off campus as an easy everyday jacket.
11What is a 'banti'?
Banti is short for class T-shirt: matching group clothing that students in the same class wear for sports days or school festivals. Choices range from simple tees to animal onesies or character costumes, and classes enjoy competing over the most creative look. Many keep them as mementos after graduation.
12Do groups wear matching clothes on retreats or MT trips?
Matching group T-shirts are sometimes made for university MT trips, club events and company workshops. They make it easy to spot each other when a large group moves together and add unity to group photos. Some print the event name or date on them to keep as a souvenir.
13What do fans wear to cheer at Korean sports events?
At professional sports venues, many fans wear their team's jersey or team colors. For national team matches there is a tradition of cheering in red, which became widely known after the street cheering during the 2002 World Cup. Matching your outfit with cheering gear is a fun way to join the atmosphere.
14Do Korean companies have group uniforms?
Depending on the industry, some companies have work uniforms, while most office workers dress freely. For company sports days or volunteer events, firms may order matching T-shirts or jackets with their logo. Whether uniforms are required and how strict dress codes are differ by company and industry.
15Do couples wear matching outfits for wedding photos?
In Korea, couples often take separate wedding photos before the ceremony, and besides gowns and tuxedos, many shoot in casual matching outfits. Outdoor snapshot sessions in shirts or knits of the same color are popular. Some couples also pose in coordinated hanbok.
16Can couples do a matching look with hanbok?
Yes, many couples and friends rent color-coordinated hanbok at shops near palaces and take photos together. Choosing the same color family or complementary shades makes the photos look harmonious. You can also ask the rental staff to suggest a color combination.
17Any tips for color-coordinating with family or friends?
Pick a palette of two or three colors and let everyone choose clothes within it, and the group will naturally look coordinated. Base the palette on calm shades like white, beige or navy and add a single accent color for clean-looking photos. Large logos and bold patterns tend to clash, so it is best to avoid them.
18Do people match outfits with their pets?
Yes, you can spot pet looks where owners and pets wear the same pattern or color. They are popular at pet events and photo shoots. Animals may find clothing uncomfortable, though, so make sure it fits and allows free movement, and do not force it if your pet dislikes it.
19Will people stare if we wear couple outfits?
Couple looks are fairly common in Korea, so most people will not find them strange. At amusement parks and tourist spots they blend right in. How much people enjoy matching varies, though, and many couples prefer a subtle coordination over identical outfits.
20Are couple pajamas and couple shoes common?
Yes, matching pajamas and sneakers are popular gift choices for couples. Pajamas feel low-pressure since they are worn at home, and sneakers are practical because they can be worn every day. Shoe sizing varies by brand, so check whether exchanges are possible when buying them as a gift.

Compiled by the KOREA WAVE NEWS editors. Opening hours, exchanges and refunds vary by store, so check with each shop. Size conversions are approximate and differ by brand.